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Leveraging Social Media Marketing to Attract Holiday Business

Written by Chris


in Uncategorized

Holidays & Social Media the Perfect Pairing for Sales

The holiday season is a magical time for businesses, as it presents a unique opportunity to attract customers and boost sales. In today’s digital age, one of the most effective ways to reach a broader audience and create a buzz around your holiday promotions is through social media marketing. In this blog, we’ll explore how you can harness the power of various social media platforms to attract business during the holidays.

Create a Content Plan

Before diving into the world of holiday-themed posts and promotions, Let 2LabsMarketing help you come up with a plan. We’ll start by defining your goals, target audience, and key messages. Determine what makes your holiday offerings unique and how you can communicate that effectively. Planning in advance allows you to strategize, create content, and schedule posts, ensuring a consistent and cohesive online presence during the holiday season.

Visuals are Key on Social

Visual content is king on social media. Utilize eye-catching and festive visuals that convey the holiday spirit. Incorporate holiday-themed graphics, images, and videos into your posts. This can include office decorations, employee holiday parties and of course products and services offered. Be sure to use high-quality images and engaging text.

Encourage User Generated Content

Encourage your customers to create and share their own holiday experiences with your products or services. Allow followers to share user-generated content on your social media channels. User-generated content builds trust and authenticity, showing potential customers that others enjoy your offerings. Run holiday-themed contests or challenges to boost user participation.

Include Special Offers

Create exclusive holiday promotions and discounts for your social media followers. Use these platforms to advertise these special offers and deals. Consider running social media-only promotions that encourage customers to follow, like, or share your content in exchange for discounts or freebies. Highlighting limited-time offers can create a sense of urgency and drive traffic to your business.

Always Tell a Story

Use the power of storytelling to connect with your audience on a more personal level. Share stories about your business’s journey, the inspiration behind your holiday products, or heartwarming customer testimonials. People love stories, and during the holiday season, emotional connections can be particularly powerful.

Engage your Audience

Virtual events are an excellent way to engage with your audience during the holidays, especially if your business operates primarily online. Host live-streamed events, such as holiday-themed webinars, product launches, or behind-the-scenes tours. Promote these events through your social media channels and encourage participation with interactive elements like Q&A sessions or polls.

Collaborate with Influencers

Consider partnering with social media influencers in your niche who can help promote your holiday offerings. Influencers have dedicated followers who trust their recommendations. Collaborations can be mutually beneficial, as influencers gain content and engagement, while your business benefits from their reach and credibility.

In Addition to Organic Social, Consider Paid

Leverage paid social media advertising in addition to organic content to expand your holiday marketing efforts. Platforms like Google, Facebook, Instagram, and Twitter offer targeted advertising options that allow you to reach specific demographics. You can also retarget previous website visitors or customers, increasing the likelihood of conversion.

Provide Great Customer Service Online

Don’t just post and forget. Engage with your audience by responding to comments, messages, and mentions promptly. Address inquiries, provide information, and thank customers for their feedback. Monitoring and maintaining an active online presence demonstrates your commitment to customer service.

Don’t Miss this Opportunity

Once the holiday season has passed, keep the momentum going. Share post-holiday content, including thank-you messages, customer testimonials, and promotions for upcoming sales or events. It’s essential to maintain a consistent online presence throughout the year, building a loyal customer base.


Social media is a powerful tool for attracting holiday business, as it allows you to connect with your audience on a personal level, promote your products or services, and build brand loyalty. To succeed, create a well-thought-out social media marketing plan, utilize festive visuals, engage with user-generated content, offer special promotions, tell compelling stories, host virtual events, collaborate with influencers, use organic content and paid advertising while continuously monitoring and responding to your audience. By leveraging the full potential of social media, your business can make the most of the holiday season and set the stage for future success.

2LabsMarketing can help you with all of your social media marketing needs. We can do everything social media from:

  • Helping you plan out content and implement strategies
  • Taking your existing photos/videos and converting them into posts
  • Coming onsite and taking pictures/videos to create high quality posts through storytelling