Social Media Strategies

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Social media has become an important part of modern-day communication. Seventy-five percent of internet users use social media to research brands, so can your brand really afford not to have a strong social media presence? Social media platforms provide an effective way for businesses to reach their target audience which can consist of potential, current and past customers providing you’re using the right channels.

Our Social Media Marketing Agency will put together an effective social media strategy that is designed to meet a brand’s specific goals, strategies, objectives and tactics to increase brand awareness, growing channels, increasing website traffic and generating leads. When you work with 2LabsMarketing, you’ll get a plan that is comprehensive yet easy to implement in stages that sets you up for success. You will have a blueprint on how to be successful on social media along with our guidance!

How it starts:

We begin the process by getting to know you and your company to better determine what you want to get out of social media marketing by going through a series of questions. We take a look at:

  1. Demographics – Understanding the target audience is key to putting together a successful social media strategy. Together we will identify who the target audience is and what social media channels like Facebook are most appropriate. This includes age, gender, interests, online behavior and preferences.
  2. Desired outcomes – What you want to get out of the use of social media and how it fits into your organization.
  3. Competition – We assess your competitors to see how to best position your organization to stand out.
  4. Marketing – We look at what others kinds of marketing you have you done in the past and how can we leverage it to complement our social media efforts.
  5. Budget – We take into account the size of budget you are working with so we can implement a strategy that takes into account the cost of content creation, social media management and paid advertising.

Once we have the answers we need, we get to work by putting together a social media strategies plan that is tailored to your organization’s needs. We recognize content creation can be time consuming so we set expectations that are reasonable and obtainable. We begin by setting:

  1. Goals and objectives – Determining what goals are to be achieved through social media marketing which is the foundation of a successful strategy. This could include improving brand awareness, engagement, increasing website traffic, generating leads and closing sales. The objectives we set are specific, measurable, achievable, realistic and timely.
  2. Content strategy/tactics – We will develop a social media strategy that aligns with your brand’s objectives. We are there with you every step of the way to implement content that is engaging, informative and prompts action with your target audience. We determine the tone/voice to ensure it is optimized for each social media platform. Once we have a plan in place, we help you to implement it to ensure you are properly staying the course to succeed in your social media and marketing efforts and hitting desired Key Performance Indicators (KPI’s).
  3. Social media channels – We help you determine which social media channels are most appropriate for the goals and objectives to reach the proper target audiences.
  4. Metrics and analytics – We look at and help you to interpret social metrics to determine which kinds of content are effective in increasing reach, engagement and conversion rates which are set in our strategy to ensure your channels are on par. By looking at the data we can determine what is working and what isn’t working so we can make adjustments along the way if necessary.
  5. Optimal posting – We will help determine which times are optimal for reaching your desired audience to maximize reach and engagement based on the social channels. We take into account algorithms, demographics, historical data to determine the best kind of content to post, when it’s best to post and the frequency it should be done at.
  6. Software – Taking into consideration your needs, resources and budget, we make recommendations on which kind of software program would be best for your organization. This would address the above items such as scheduling content, looking at analytics, benchmarking and determining the best times to post which would help to increase efficiency and effectiveness. This will also help with monitoring social media channels for customer feedback which allows you to see comments and respond/react to them in a timely manor building loyalty and great customer service.

2LabsMarketing is a Social Media Marketing Agency dedicated to ensuring your success in building an essential social media presence and strategy while working within your budget. By using our detailed Social Media Strategies as outlined above which will provide you with goals, objectives, strategies and tactics to help grow your channels, increase engagement and brand awareness leading to your businesses’ growth.

Get Started Today!