Growth Lens
The most important part of the camera is the lens, it’s what brings everything into focus. In marketing, we call it the content strategy. Just like trying to get the perfect vantage point in photography, it can be hard to determine what the right kind of content is to appeal to your audience – it’s all about the focus and honing in. Nowadays brands all have a story to tell and it can be really confusing on how to deliver that message.
A content strategy is the roadmap that makes your marketing work congruently. It defines what to say, who to say it to, and where to share it — so every piece of content attracts the right audience and supports your business goals.
We’ll take the time to learn who you are, what you are looking to accomplish and who you are looking to draw. This is what a clear content strategy ensures, that your marketing builds trust by connecting, driving engagement, and fueling growth. Once we have the plan in place, we can create the content for you using the power of video and pictures effectively to tell your story.
What Makes Content Great
Great content doesn’t just look good — it connects, engages, and drives growth. At our core, we believe every video, photo, and piece of content should serve a clear purpose: to inspire action and deliver real results for your business.
Our Approach
Audience-First Strategy
We start by understanding your ideal customers —so every piece of content speaks directly to them.
Powerful Storytelling
We craft stories that resonate on an emotional level, build trust, and inspire your audience to take the next step.
Results That Matter
Every piece of content is created with performance in mind, optimized to boost engagement, generate leads, and drive measurable growth.
Organizations We’ve Helped
Home – Video Banner
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I cannot express how satisfied we are with the social media strategy provided by 2LabsMarketing. Chris provided the Greater Manchester Chamber of Commerce with a strategic approach that encompasses posting schedules, various content examples, using analytics such as reach, engagement, # of followers and profile views. The strategic plan that Chris created will help us increase the Chambers visibility, and brand awareness. Thank you, Chris.
CTManchesterChamber
July 28, 2023Our company has been working with Chris for the past few months and have been very satisfied with the progress we have made with our digital marketing. It has allowed us to broaden our message online with professional styling and commentary by 2LabsMarketing. Every week we continue to increase exposure to our business and couldn't be happier. Very Satisfied.
Joe Yannielli
June 11, 2023We started working with Chris and are very happy. He has gotten us pointed in the right direction and I am looking forward to a great year! I highly recommend 2 Labs Marketing.
John Wolf
May 11, 2023 -
Chris at 2LabsMarketing goes above the contract and really cares about the company he represent. He is professional and I would use his services again.
Diane Wagemann
May 11, 2023Chris is the expert when it comes to marketing your business and increasing your social media presence. I would highly recommend 2LabsMarketing when it comes to promoting your brand!
Max Dawson
April 11, 2023Chris is very creative and strategic. I highly recommend him to help grow your business using social media and marketing!
Greg Ghezzi
April 11, 2023 -
Chris is great to work will. Thanks for all your help!
Gregory Murphy
April 11, 20232 labs is awesome! Chris is so knowledgeable on the marketing industry and how to strategically get your content where it needs to go.
Alex Czerwinski
April 11, 2023Very creative! I would work with Chris again.
Richard Durkee
April 11, 2023 -
Is your business struggling to be noticed? Do you need help with online marketing and promotion? Chris is the person to call.
Deane Young
April 11, 2023Chris is a professional in the digital marketing arena who is able to bring his extensive experience to the table, as well as current market knowledge to provide your business the edge they need to get ahead. I would recommend his services to your business.
Mr. “Wileysbuddy”
April 11, 2023The owner was very knowledgeable on how to improve online visibility.
Brandon Cousino
April 11, 2023 -
I love working with Chris. He is not only creative but he also keep you accountable for delivery of the project. I wear so many hats in my business and social medial falls at the end of my to do list. That's why I need Chris in my life! Thank you, Chris!
Monika Piascik
April 11, 2023Chris is extremely knowledgeable and I would highly recommend him and the services his company provides.
Debbie Kelly
April 11, 2023Great marketing resource !
GEORGE MCDONALD
April 11, 2023 -
I have been doing business with Chris at 2Labs for a number of years and really value what he has done.
Ted Koch
April 11, 2023Chris is very knowledgeable in his field and helps his customers shine. Trust no one but Chris Rusack with your social media needs ! Thank you Chris ! Sincerely Rob Girard MrHardwood.com
Rob G
April 11, 2023This guy rocks. All you folks that haven't used social media call Chris.
gregory murphy
April 11, 2023
