Creating custom content is the heart and soul of our company. We will work together to come up with ideas for content that aligns with your brand’s goals in mind. Each platform has their own parameters so we will be sure to take that into account.
When you work with us, you’ll get a plan that is comprehensive yet easy to implement in stages that sets you up for success.
You will have a blueprint on how to be successful along with our guidance!
When we take on a new client, the first step is for us to understand the client’s brand, target audience and goals. This involves conducting research on your organization’s industry, competitors and current marketing, if any. We will also analyze your existing content to determine what is working and what needs improvement with our content strategy session.
How it starts:
We begin the process by getting to know you and your business to better determine what you want to get out of your content by going through a series of questions. We take a look at:
- Demographics – Understanding the target audience is key to putting together a successful content strategy. Together we will identify who the target audience is and what marketing platforms are most appropriate. This includes age, gender, interests, online behavior and preferences.
- Desired outcomes – What you want to get out of the use of content and how it fits into your organization.
- Competition – We assess your competitors to see how to best position your organization to stand out.
- Marketing – We look at what other kinds of marketing you have you done in the past and how can we leverage it to complement all your marketing efforts.
- Budget – We take into account the size of budget you are working with so we can implement a strategy that takes into account the cost of our recommendations.
Once we have the answers we need, we get to work by putting together a content strategy that is tailored to your organization’s needs. We recognize content creation can be time consuming, so we set expectations that are reasonable and obtainable. We begin by setting:
- Goals and objectives – Determining what goals are to be achieved through content creation which is the foundation of a successful strategy. This could include improving brand awareness, engagement, increasing website traffic, generating leads and growth. The objectives we set are specific, measurable, achievable, realistic and timely.
- Content strategy/tactics – We will develop a content strategy that aligns with your brand’s objectives. We are there with you every step of the way to implement content that is engaging, informative and prompts action with your target audience. We determine the tone/voice to ensure it is optimized for the audience(s) you are trying to attract. Once we have a plan in place, we help you to implement it to ensure you are properly staying the course to succeed in your marketing efforts and hitting desired Key Performance Indicators (KPI’s).
- Marketing channels – We help you determine which marketing vehicles are most appropriate for the goals and objectives to reach the proper target audiences.
- Metrics and analytics – We look at and help you to interpret metrics to determine which kinds of content are effective in increasing reach, engagement and conversion rates which are set in our strategy to ensure your channels are on par. By looking at the data we can determine what is working and what isn’t working so we can make adjustments along the way if applicable.