Our Philosophy
2LabsMarketing (2LM) is a content strategy and creation agency that was inspired by my 2 Labrador Retrievers, Bailey & Sophie. When my wife and I got our first dog Bailey then our second dog Sophie, we had no idea what was to come! Shortly after getting the dogs, we went out and got our first iPhones which led to non-stop photos and eventually videos. We would capture the dogs in all sorts of different settings – hiking in the woods, dog swims, dog parks, running on the beach, even doggie birthday parties, etc. We eventually started posting them on social media, but the engagement was low. Then I went the Apple store and started taking all sorts of classes on photography, videography and editing and that’s when engagement started to climb! That’s when it “clicked”, I was no longer posting, I was storytelling and not just posting! It became a passion of mine and I started to see how people were responding favorably to Bailey and Sophie on my social posts.
When spending time in social media, I also noticed businesses did not often tell their story. With all my years of experience marketing all types of organizations, I felt I could help so I took a leap of faith and started 2LabsMarketing in 2022.
Since then, I have started to use my experience to focus more on content strategy which is figuring out how to attract the right audience by using the right types of marketing vehicles and good quality content. I then create quality content to get people interested in your products/services by telling a story that resonates with them.
Our philosophy is simple – we listen to you and learn to help you connect to your audience. Then we get to work and put a plan together to create quality content to tell your story and grow your business.
Chris Rusack
Principal
Cocoa
Creative Director
Maddie
Director of Client Relations
Bailey & Sophie
Retired
Our Mission
We’re dedicated to providing small businesses with content strategy and creation that drives growth — making professional marketing accessible and effective.
We are also committed to giving back to organizations and communities that can make a positive impact on people and animal’s lives.
Meet the Principal and Founder
Chris Rusack is a content strategist who brings over 25 years of professional experience in marketing, communications, content creation and branding for-profit, non-profit and government sectors. He has served on multiple non-profit boards throughout his career and is always looking to give back to the community. He is always keeping up with the latest trends and technologies to help businesses grow.
Organizations We’ve Helped
