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Viral Marketing Initiatives

Shouldn’t You Be Happy? Every marketer’s dream is to have their campaign go viral, right? Not so fast, there are many situations where companies wish they could have stopped it … Read more

Differentiation

Nowadays there are so many choices when it comes to cellular options. We’ll discuss Verizon Wireless vs. T-Mobile and how they differentiate themselves. T-Mobile tries to lure customers based on … Read more

Orkut, what went wrong?

When Google launched a new social media platform, Orkut, named after an employee within the first four months of launching in 2004 it had over 50,000 established communities, eventually hitting … Read more