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Differentiation

Nowadays there are so many choices when it comes to cellular options. We’ll discuss Verizon Wireless vs. T-Mobile and how they differentiate themselves. T-Mobile tries to lure customers based on … Read more

Orkut, what went wrong?

When Google launched a new social media platform, Orkut, named after an employee within the first four months of launching in 2004 it had over 50,000 established communities, eventually hitting … Read more

Weixin the originator or copy cat app?

In 2011, a popular Chinese social networking app similar to WhatsApp came to fruition. It allowed users to do everything the most popular apps do today such as send messages, … Read more

Cyberactivism – Does it really work?

Cyberactivism is when when individuals take to the Internet to promote a charity or cause, and utilizing social media is a great way to do it. Everyone has a cause … Read more